The Regional Tourist Board: Puglia Tourism promotion services

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The official Pugliapromozione website features our Destination Management System (DMS), especially aimed at international Tourism service providers. It is an interactive platform where operators can place and monitor their offers across different markets in an organized and shareable manner, and participate to promotional campaigns.

Make the most of our DMS interactive services: please register and fill in your business profile in the reserved area to be part of our Tour Operators lineup.


Art and Culture

Puglia is a land of art and culture, rich in treasures waiting to be discovered, with tourist services covering the entire territory.
Businesses can partake in initiatives involving this product if:

they organize itineraries in cities of art, UNESCO sites, archeological areas, historic towns, museums and cultural heritage of particular tourist attraction;

they organize historical and cultural itineraries (related to historic routes, Baroque and Romanesque architecture, cultural heritage related to Frederick II, rock churches etc);

offer accomodation inside buildings of historical and architectural value;

organize itineraries and guided tours related to the product Art and Culture;

provide useful services that facilitate the fruition of artistic and cultural assets in the territory.


Because of the presence of numerous businesses and service providers in the hospitality industry, their growth potential, the profit they generate and the quality they offer, tourism related to business conferences, trade shows, meetings and events represents a strategic economic sector for Puglia.  
Businesses can partake in initiatives involving this product if:

they have or are well connected to poly-functional centers, exhibition or trade show areas, sale meetings;

they provide adequate services for incentive travels;

they are or might be business tourism oriented depending on their location or on the type of services they provide;

they provide services to business clients and to congress or event organizers;

they are classified as PCO ¿ Professional Congress Organizers, DMC ¿Destination Management Company, meeting planner, convention bureau;

they provide catering services for big events, set-up solutions, audiovisual technical support, interpreting services, transport etc.

Food and Wine

Puglia is a region with a culinary tradition of extraordinary variety, appreciated in Italy and around the globe. The gastronomic products have been considered for a long time very important elements which define and influence the tourism offer of the territory, in addition to representing a strong point of our brand.
Businesses can partake in initiatives involving this product if:

they are situated close to or in areas of production of a particular product;

they are producers and distribute typical products of Puglia's culinary tradition;

they are Catering companies or provide Catering services;

they organize tourist itineraries, guided tours, offer food and wine tasting, deal with local typical products or provide services related to the Food and wine industry.

Events and Entertainment

Visiting Puglia is a way to discover a rich calendar of events held throughout the year, choosing between leisure activities, clubbing, shows, culture and entertainment. Businesses can partake in initiatives involving this product if:

they are located near event locations of particular interest for tourists;

they are located next to an area generally recognized as a Cultural attraction, to an event location or to a youth entertainment hub;

they provide accommodation service relying on their experience in entertainment and leisure industry;

they organize leisure travels, travels related to big festivals, music events, Art exhibitions etc.;

they provide services to tourists looking for culture experiences, theater performances, recreational and leisure activities.

The product Events & Entertainment includes a service package (hospitality, interpretive programs and extra services) which is always at the tourist's disposal for Exhibitions, Music Festivals, Film Festivals, Opera seasons, Concerts, Performances, Music events, parties, exclusive or mass events. The calendar of events (and organizers) is to be consulted only after registration at: (integrated in DMS).

The sea

Of all Puglia's attractions, the sea represents the major tourist attractor of the region. With its 860 km of coastline, it stands at the very heart of the overall tourism offer in the territory. Puglia's coastline, which includes several protected areas, has an extraordinary variety:  wide sand and rocky shores, islands with a pristine nature, secluded beaches and popular seaside resorts.
The sea of Puglia can be enjoyed in many ways: relaxing, having fun, doing sports, adventuring or simply by being in contact with nature.
Businesses can partake in initiatives involving this product if:

they are located near marine protected areas (Tremiti, Torre Guaceto, Porto Cesareo etc.), small docks, seaside resorts and provide other sea related services;

they are located in coastal areas characterized by a seasonal tourism demand;

they organize guided tours, fishing activities, provide boat charter services and services related to beach activities (boat charter, diving, docking, sport centers etc.);

they organize summer season travels according to the resorts offers.

Nature, Sports and Wellness

Nature, sports and wellness; three different attractive options that Puglia offers to a traveler. The extremely mild climate of the region and the presence of natural protected areas allow sports to be practiced year-round, immersed in the green of the Mediterranean vegetation: trekking and cycling, horse riding, golf courses, natural parks and protected areas, diving centers and sailing equipment supply, windsurf, kitesurf etc.
Nature in Puglia means inner country as well, the Murgia, the Daunia, the masserie, Agritourism and the opportunity to experience the contact with a genuine environment. The presence of spas and wellness centers meet the demands of different target markets.
Businesses can partake in initiatives involving this product if:

they are located near to, run or are well connected with sports facilities used by tourists (golf courses, bike rental, riding stables, windsurf and kitesurf centers etc.) and with spas and Wellness centers;- They are located near to or within national or regionals park areas or inside protected areas;

they are equipped for outdoor sports and recreation;

they have spa resorts and Wellness centers;

they provide services for outdoor activities  (trekking, mountain biking, biking, bird-watching etc.), sports, wellness and slow tourism;

they offer sport tourism packages and provide services for relevant sports events, nature excursions, cycling, day spas and slow tourism.

The product Nature, Sport and Wellness includes; natural protected areas, rural landscapes with centuries-old olive trees, oaken groves and Mediterranean vegetation, accommodation in trulli (typical local houses) and in picturesque manor farms, Destination spas, wellness centers, outdoor sports or backpacking.


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